How is this priced and how does it stack up to the industry?

Our Pricing Structure:

• $100 monthly platform fee per company
• $25 per active employee per month (PEPM)
• All commission fees included - no hidden markups

Why This Changes Everything:

Most ICHRA providers in the market follow a complex layered pricing model:

• Base platform fee: $50-150/month
• Base PEPM fee: $15-35 per employee
• Plus broker commission markups: $20-65 additional PEPM
• Plus often one-time implementation fees: $500-5,000

This typically results in total costs of $45-100+ per employee per month once all layers are included. This convoluted process delays onboarding, complicates deals, and prices out some of the companies that can benefit most from offering an ICHRA.

How This Helps You Win:

• Against other ICHRA providers: You're often 40-60% cheaper when they factor in all their hidden costs
• Against group renewals: For "The Renewal Sticker Shocked," you can show real savings without pricing gymnastics
• With "The Starters": Clean, simple pricing makes the benefits conversation easier, not harder

Bottom Line: You can confidently lead with price because there's nothing hiding behind it. Your prospects get exactly what you quote, and you get paid fairly without making the client pay extra for it.